A simple procedure to get someone to sell his/her soul:
1. Place the individual in front of a decision problem
2. Keep interest+insecurities+doubts+uncertainties on one side
3. Keep assurance+something routine+a fat wallet on the other side
In most cases, the outcome is very predictable. (but s/he may still end up feeling crappy without the soul)
Sunday, December 03, 2006
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